Digital wedding invitations in India are sold three ways: free with a watermark, a one-time unlock per wedding, or a subscription. A one-time unlock is usually between a few hundred and a couple of thousand rupees. Animated video invitations made to order cost more, because somebody is doing design work. The comparison against print is not really about the card — it is about postage, and about how many people you can invite once the cost per guest is nearly zero.
The three pricing models
| Model | Typical shape | Watch for |
|---|---|---|
| Free with watermark | Build and preview free; the vendor's branding stays on the card | Whether "free" survives sharing, and where the watermark sits |
| One-time unlock | A single payment per wedding, then unlimited guests | Whether it is per design or per wedding, and whether it expires |
| Subscription | Monthly, often bundled with a website builder | Cancelling after the wedding, and whether the link dies with the plan |
| Custom / made to order | A designer or animator produces a card for you | Revision limits, and how long delivery takes |
The one that catches people out is the third. A subscription invitation whose link stops working when the plan lapses is a problem discovered after the wedding, when a guest tries to find the venue on the morning of, or a year later when the couple wants the page back. Ask what happens to the link.
What actually changes the price
- Animation. A static card and a card with motion, parallax and a countdown are different amounts of work.
- Whether guest management is included, or sold as a separate tier.
- Whether RSVP is per wedding or per function — multi-event RSVP is meaningfully more complex to build.
- A custom link. Most vendors charge for a named URL rather than a generated code.
- Number of guests. Some vendors price per guest, which gets expensive at Indian wedding scale.
- Languages. Serving a card in two languages is usually free digitally and doubles the cost in print.
What it costs here
Stated plainly so this guide is not vague about its own publisher:
| Item | Price | What it includes |
|---|---|---|
| Building and previewing | Free | Choose a design, fill it in, and see exactly what guests will see |
| Invitation unlock | ₹499 one-time, per wedding | All five designs, no watermark, unlimited guests, RSVP and guest management |
| Custom link | ₹100 one-time | Your names in the address instead of a generated code |
There is no per-guest charge and no subscription. We say "free to build and preview" rather than "free wedding invitation", because publishing without a watermark is the paid step and the difference matters.
Digital versus printed: the real comparison
The usual comparison — "a printed card costs ₹X each, a digital one is free" — is not the useful one, because most Indian families send both. The honest framing is what each is for.
| Printed cards | Digital invitation | |
|---|---|---|
| Cost driver | Per card, plus postage and courier | Per wedding, flat |
| Scales to 800 guests | Linearly, painfully | At no extra cost |
| Elders and formality | Still expected, especially for close family | Increasingly accepted, not yet universal |
| Changes after sending | Impossible | Edit the page; everyone sees the current version |
| Directions | A printed address | A map link that opens in the guest's phone |
| Headcount | Phone calls | RSVP with numbers, per function |
| Keepsake | Yes | No — this is a real loss |
What most families settle on: print a smaller run for elders, close family and the people whose houses you will visit with the card in hand, and send the digital version to everyone else. That is usually cheaper than printing for the full list and better than digital alone, because the printed card does a social job the link cannot.
Questions to ask before paying
- Does the link expire? Ask for a straight answer, in writing if it is a subscription.
- Is there a watermark on the free tier, and where does it appear when the card is shared?
- Is RSVP per function or only for the wedding as a whole?
- Can I edit after sending, and do guests see the update without a new link?
- Does it work on a mid-range Android phone on 4G? Open a demo on one before you pay.
- Can I get the guest list out — a CSV, an export — or is it locked in?
The mid-range Android test is the one to actually do rather than assume. Your invitation will be opened overwhelmingly on phones, on mobile data, by people who will not wait eight seconds for an animation to load.
Build and preview any of the five designs for free — you only pay to publish without a watermark.
See the designsPart of our guide to Wedding invitation designs.
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